NIVEA GET UP AND GLOW CAMPAIGN

NIVEA launched the new NIVEA body oil in lotion.
A brand new innovation in the category.
The campaign focused on awareness and
encouraging trial for new range.

Objective

The campaign was present in malls, in-store and at taxi ranks around the country. Consumers were invited to “Discover The NIVEA Glow that Lasts” and share their own #GetUpAndGlow moments online. Our custom designed mall stand embodied the femininity of the range and endeavoured to awaken the “SENSES” of our consumer. The consumer was invited to engage with the Brand by having their make-up done by professional artists and capturing their glow in from of our bespoke flower wall.

Result

  • 8 Malls
  • 16 Activations
  • 2505 Sales