2020 posed a unique set of challenges for brands in the retail space. Face-to-face engagement and human touch became taboo. Our aim was to get
the consumers to sample the new SASKO LOW GI loaves educating them that a healthy lifestyle and a balanced diet, can include the right bread. Our hit
squads handed over loaves to consumers to sample at home, along with an educational flyer.
The aim was:
Educate consumers on the health benefits of the LOW GI RANGE
Increase brand awareness
Switch opposition users
Distribute 60 000 loaves of bread
A Hit Squad of 6 SASKO Brand Ambassadors visited areas with high foot traffic. Hit squads are fast, effective, and extremely mobile. Our focus was on reaching consumers at Gyms, Promenades and Parks.
Faced with the challenges of no instore activations and the need for social distancing, these Hit-squads
allowed for a successful covid-friendly, sampling campaign that achieved all the set out objectives
and showed that there was still a space for face-to-face engagements.