STANDARD BANK GRADUATION CAMPAIGN

There’s something quite remarkable about, a next, that is life changing.
Graduations are exactly that – a next for the graduate, the parent, the family & sometimes the community.
Working closely with the ATL agency, we wanted to host a 360 degree campaign that
help entrench Standard Bank as being a partner that supports students on their journey, and their “next”

Objective

Standard bank is on a mission to make progress real. Our young people face many obstacles and one such hurdle is being able to graduate ceremoniously.

In the spirit of being there for whatever their next is, we targeted Universities throughout the country, to offer Graduates an experience that would enhance their Graduation day. This included on site make-up professionals & a barber shop to get them looking great for their graduation photographs, a Siyabonga Video Booth enabling them to give thanks those who supported them on their journey, as well as a Green Screen photo kiosk enabling them to get amazing Graduation photographs of their big day.

Result

  • 2 Regions
  • 2 Universities
  • 4000 Students reached via digital engagement
  • 3000 Students engaged with face-to-face