WHITE STAR MISS SOWETO

We currently run the campaign from start to finish
including producing of the show, choreography, pre-events,
workshops, instores and mentor program.

Objective

o execute a glamorous event of world class standard. To create an entire brand campaign around the event. To highlight that there is so much more to this pageant than what meets the eye.

It is not just about those who win the crown, but how the event inspires so many young women no matter what their background, to have ambitious career and academic goals and a passion for community service.

Result

  • 2 471 863 – OOH
  • 10 371 859 – Broadcast
  • 2 910 158 – Social
  • 39 173 – Pre-Activity
  • 51 345 281 – Print