This year, Matriarch reaches a significant milestone—25 years of excellence in experiential marketing. Since our inception in 1999, the unwavering support from both long-standing and new clients has been instrumental in positioning us as leaders in crafting innovative and engaging brand experiences. Each campaign we’ve executed reflects our commitment to quality, creativity, and building strong relationships with our valued clients.
As we reflect on our quarter-century journey, our dedication to pushing the boundaries of experiential marketing remains steadfast. We look forward to continuing this journey, embracing new challenges and opportunities, and delivering exceptional results.
Matriarch Milestones: A Celebration of Enduring Success
Sasko: Our journey began with Sasko, where we hosted engaging Gig Rig roadshows across the country, featuring talented performers and the iconic Sasko Sam mascot. Decades later, we are proud to continue our partnership with Pioneer Foods (PepsiCo), reflecting the strength of our enduring relationships.
Beiersdorf: Our partnership with Beiersdorf spans over two decades, starting in the early 2000s. From NIVEA mall activations to pioneering the Eucerin Loyalty Campaign, we’ve consistently delivered impactful experiential marketing initiatives, reflecting our mutual commitment to innovation and success.
Unilever: For nearly two decades, we’ve maintained a thriving partnership with Unilever, which began with an Ola Moo sampling campaign. Over the years, we’ve collaborated on exceptional experiential marketing campaigns for multiple brands, showcasing our dedication to delivering marketing solutions that resonate with consumers.
Our other valued clients:Our business has grown to include partnerships with over 20 incredible South African clients, each contributing to our rich history of success and innovation in the marketing industry.
Signature Annual Campaigns
White Star Miss Soweto: An iconic event celebrating community and empowerment, the White Star Miss Soweto pageant is a cornerstone of cultural celebration and empowerment each year. Under our guidance, it has flourished into an award-winning tradition.
White Stars Biggest Breakfast: This national event brings people together to celebrate community and shared experiences, uniting South Africans around the breakfast table annually.
Leadership and Legacy
Leadership at Matriarch is rooted in longevity, with 90% of our directors being part of the team since the company’s early days. Many of our leaders started as students and grew through the ranks, showcasing the depth of experience and commitment that guides our daily operations.
As we celebrate our 25th anniversary, we remain grateful for the journey we’ve taken in the world of experiential marketing. Our decades of innovation, deep client partnerships, and meaningful connections fuel our passion for future breakthroughs. With a legacy of creativity, we are ready to step into the next era of marketing, redefining the boundaries of engagement.
As we celebrate this milestone, we look forward to what the next 25 years will bring. Armed with strategic insights and a dedication to impactful brand experiences, we are excited about the possibilities on the horizon.
Thank you for being part of our story. Here’s to discovering what the next 25 years will bring!
