#MeetTheTeam: Meet Helen

Introducing Helen: Our Johannesburg-based project Coordinator

Joining the Matriarch family in 2013, Helen has been an integral part of our journey, witnessing our evolution from Hotstuff Marketing to the dynamic Matriarch force we are today.

In her crucial role, Helen brings our activations to life amidst the vibrant hustle of Johannesburg, meticulously ensuring every detail is executed to perfection. Her unwavering dedication and depth of expertise have made her an indispensable member of our team – she’s practically part of the furniture! 😉

We recently sat down with Helen to delve deeper into her experiences and insights.

Q: What has been the most impactful campaign you’ve worked on during your time at Matriarch?

A: This is so tough – we have worked on many amazing and fun campaigns that have left a remarkable mark on my life and taught me so much! If I had to choose one, I would have to say Miss Soweto takes the cake! This event is a team effort, where we create a world-class experience, a brand campaign, highlighting the importance of ambition, education, and community service. Events like these uplift and empower young women, showing them the endless possibilities ahead. The Miss Soweto event is an incredible and impressive production that empowers young women, giving them the platform to shine and make a difference in their communities.

Q: What’s your proudest moment outside of work?

A: I am super proud that I bought my first car on my own, in cash! I didn’t want to settle for just an “average car,” so I hustled and saved up. After some years, I bought myself an Audi. Achieving this milestone through hard work and determination fills me with immense pride.

Q: What’s the most adventurous thing you’ve ever done or would like to do?

A: The most adventurous thing I’ve done thus far is paragliding – it was so exhilarating! The thrill of soaring through the sky and seeing the world from a bird’s-eye view was an experience I’ll never forget.

Q: What’s your favourite way to unwind and relax after a busy day at work?

A: I’d have to say, it’s a tie between hitting the gym and grabbing a snack while watching a movie or binging on a series. There’s something so satisfying about breaking a sweat and then relaxing with some good entertainment. 🎬🍿

Her passion and commitment not only enhance our projects but also inspire everyone around her. Here’s to many more years of success and adventures for Helen!