Welcome to another edition of our “Meet the Team” series! In this ongoing blog series, we’ll be introducing you to the members of our team and giving you a behind-the-scenes look at the individuals who make the MATRIARCH magic happen ✨
Our team comprises a diverse group of people with a wide range of skills and experiences, and we’re excited to share their stories with you. We hope you enjoy getting to know our team as much as we enjoy working with them!
Next up in our series is Pinky Kubeka 👋
Matriarch Marketer by day, and passionate Big Sister by night, Pinky is passionate about empowering women and the youth, with a focus on development in underprivileged communities.
As a Project Manager, Pinky’s role involves Strategic Planning, Project Management, and Execution. Her portfolio exhibits an array of diverse and successful Campaigns on a regional and national scale for some of our more prestigious clients, such as Beiersdorf (Nivea and Eucerin), Standard Bank SA, Danone, Uniliver, and more!
Pinky Kubeka strives to make a positive impact in her management skills and execution. She achieves what she sets her mind to, such as the amazing projects she runs for MATRIARCH and the admirable work she does through her foundation BigSister LittleSister Foundation 💖
Today we’re finding out a bit more about Pinky and what motivates her to make a difference.
Q: What inspired you to start the BigSister LittleSister Foundation?
A: Firstly this quote is my main driver when it comes to running the foundation by Toni Morrison “ “I tell my students, ‘When you get these jobs that you have been so brilliantly trained for, just remember that your real job is that if you are free, you need to free somebody else. If you have some power, then your job is to empower somebody else. This is not just a grab-bag candy game.”
I grew up in a rural area, and I didn’t have the privilege of a lot of information I made a lot of mistakes, and today I am still fixing them, and my personal story inspired me to start the foundation. I wanted to create a platform that empowers and inspires young girl to do better so that they can have a better head start.
Q: What has been your most memorable/ favourite activation to date, and why?
A: It was Dawn’s ‘Win A Business’ Campaign – it was a national campaign. The Dawn brand went in search of empowering women by rewarding them with the business of their choice. This was such a great campaign. From being part of the activation on the ground – that ran across the country – to the top three winners that went for business training, and from there, a winner was picked—and then setting up a full business for the winner. The lady that won wanted to start a beauty business, that was in 2016, and to this day her business is still thriving in Newcastle. The second runner-up was offered a year of studying and went on to study Education through Unisa. She completed her degree and is now a Teacher .
Q: What is your favourite thing about Durban?
A: The warm weather, the beach, and definitely the people
Q: If someone was visiting Durban for the first time, what would be your top 3 venue suggestions?
A: Definitely explore Umhlanga or Ballito for the food, the beach, and social spots.
Max Lifestyle for some township, music, and a Shisanyama experience.
The Valley of 1000 hills for some culture. And a bonus is Oribi Gorge, for the adventure and games.
