In partnership with NIVEA, Matriarch delivered an impactful activation at the Clicks Beauty Playground 2024, one of South Africa’s premier beauty events. Designed to immerse attendees in the world of NIVEA, the activation combined interactive experiences, expert insights, and engaging activities, leaving a lasting impression on all who visited.
ENGAGING EXPERIENCE
The NIVEA stand was a vibrant hub of activity, offering personalized skincare consultations that provided tailored product recommendations to meet attendees’ unique skin needs. Guests also enjoyed digitized gamification, where they had the chance to win exciting on-site prizes, adding an element of fun and interaction to the experience.
EXCLUSIVE DR. KHOZA MASTERCLASS
The highlight of the activation was an exclusive Masterclass by Dr. Khoza, which offered attendees expert skincare advice while showcasing NIVEA’s innovation and expertise. This session was a standout success, delivering valuable insights to participants and further solidifying NIVEA’s reputation as a leader in skincare.
SHOWCASING NIVEA’S RANGE
Attendees explored industry-leading products like the Luminous630 range through interactive displays and sampling opportunities. The stand also spotlighted NIVEA’s Radiant & Beauty offerings, allowing guests to experience the brand’s innovative formulations firsthand.
CELEBRATING SHAREABLE MOMENTS
To amplify the event’s impact, the activation featured a custom-designed photo backdrop that encouraged visitors to capture and share their experiences on social media. This element extended NIVEA’s reach beyond the event, building buzz and enhancing brand visibility.
CONCLUSION
The NIVEA Clicks Beauty Playground activation went beyond showcasing products—it celebrated connection, education, and engagement. By combining tailored skincare experiences with exciting interactive elements, Matriarch and NIVEA created a standout brand experience that resonated deeply with attendees.
Here’s to redefining experiential marketing and creating real moments with real people, one glowing face at a time!
