OVERVIEW
Kerrygold, celebrated globally for its world-class butter and cheese, partnered with Matriarch to craft a series of premium experiential activations targeting high LSM consumers across South Africa. Through thoughtful curation and exceptional execution, the campaign brought Kerrygold’s rich Irish heritage and commitment to quality to life, delighting thousands of attendees at prestigious events like the Pick n Pay Wine & Food Festival and the Franschhoek Bastille Festival.
THE CAMPAIGN
At each activation, festival-goers were invited to savour Kerrygold’s creamy butter and exquisite cheese, perfectly paired with gourmet accompaniments. These curated tasting experiences highlighted the brand’s exceptional flavours and showcased its premium product range, leaving a lasting impression on attendees. Guests also engaged with the brand’s story, gaining insight into the passion and craftsmanship behind Kerrygold’s products.
To enhance the experience, Matriarch delivered every aspect of the campaign, from stand design to the creation of sampling menus and immersive branded experiences. The stands, designed to reflect Kerrygold’s premium positioning, provided the perfect backdrop for indulgent tastings and meaningful consumer interactions.
BRAND VISIBILITY
Matriarch’s trained brand ambassadors played a key role in elevating the consumer experience, delivering product knowledge and reinforcing Kerrygold’s positioning as a leader in quality dairy. Engaging activities and expertly crafted menus ensured that every interaction resonated with attendees, creating moments of genuine connection and driving brand affinity.
By sampling to thousands of consumers at some of South Africa’s most prestigious events, Kerrygold not only increased brand awareness but also cemented its place as a household favourite among discerning food lovers.
CONCLUSION
Kerrygold’s partnership with Matriarch resulted in a series of activations that successfully brought the brand’s heritage, quality, and indulgence to life. By creating memorable experiences that celebrated Kerrygold’s exceptional butter and cheese, we reinforced its premium positioning and strengthened its bond with South African consumers.
Through innovative campaigns and impactful execution, Kerrygold delivered a true taste of indulgence, ensuring its place on the tables of food enthusiasts nationwide.
