MISS SOWETO is so much more than just a beauty pageant. It is a beacon of hope for hopeful young ladies from Soweto, providing a platform for empowerment for not only themselves, but their communities too. This is a legacy which brings joy and hope not only to the contestants, but also to the country as a whole.





For the first time ever, the public was invited in to follow the journey from the start, all the way through to the final event via online platforms. This allowed for the public to interact and to be a part of this amazing initiative. With the final event taking place in Alert Level 1, the coronation ceremony was hosted as a live event. This was closed to the public, with only a select number of finalists family, media and sponsors attending the red carpet event.


  • 1300 Entries
  • 1.2 million Print Reach
  • 750 000 Radio Reach
  • 700 000 TV Reach
  • 19 mil Digital Impressions