The SASKO In-store campaign was implemented with the aim of increasing sales in Soweto, Cape Town and Durban, by rewarding consumers for every purchase of a SASKO loaf. At the heart of the Sasko Instore campaign was brand connection. With a simple mechanic, we ensured to find the most relatable brand ambassadors who would ensure the Sasko brand a familiar face and tone.





The in-store mechanic is simple yet effective. Brand Ambassadors encourage consumers to purchase a SASKO loaf to be rewarded with a complimentary Sasko biscuit pack with every purchase. The aim is to disrupt purchasing habits with the Brand Ambassadors presence and gifting consumers, encouraging conversion, increasing brand awareness and positively impacting on sales.




  • 74 460 SASKO loaves sold