Matriarch Connects the Dots and Makes Magic Happen!
We believe in the power of strategic thinking and planning that drives and delivers meaningful business experiences. All our work is driven with a clear, rational and logical thought process.
Matriarch is unique in that we capture data from all our engagements, thereby creating invaluable insights about consumer behaviour, brand perceptions and trends. We have built a comprehensive bank of brand and target audience understanding, making marketing decisions across all channels more effective.
Our strategic thinking taps into these crucial insights and creates a level of strategic dialogue that transcends the multi-borders of markets. Through this we are able to deliver on the innovation and creativity that is crucial in today’s fast moving world.
We have a resource of talented and experienced designers who draw from a wide spectrum of design and animation qualifications. Our creatives are intent on designing experiences that engage and inspire consumers, transforming environments into intriguing and memorable brand experiences. Innovation lies at the heart of our business.
CREATIVE STRATEGY | BRAND STRATEGY | R&D | DESIGN | BRANDING | CI DEVELOPMENT
Experiences are what connect people to brands. Creating a physical and emotional engagement with the brand or product, resulting in greater brand affinity.
Brand experiences empower the consumer in their purchasing decisions. It is brands that explore the cultural relevance and social values of consumers that are the ones that people talk about and relate to.
Consumer retail activations and experiences are a critical part of building a positive perception of the brand. They create awareness of the brand that distinguishes them from the competition. It is these events that create a real emotional engagement, whilst shifting perceptions, resulting in trial, sales and ultimately brand advocacy.
We have an incredible logistics team that are able to stage any size event, that move audiences to action. The teams collaborate at every level to produce flawless executions and allow for client peace of mind.
IN-STORE PROMOTIONS | MALL ACTIVATIONS | HIT SQUADS | POP-UPS | EVENTS
We have the media knowledge, expertise and relationships to effectively engage influencers to build your brand’s dialogue with consumers through all media platforms. We have integrated communications and public relations partnerships through which we can create content that delivers by engaging with the public in a relevant and memorable manner.
We are able to engage your target audience online through pushing the envelope in mobile, social and integrated media.
PR | EDITORIAL | CONTENT CREATION | SCRIPTS | SOCIAL MEDIA
At Matriarch we are passionate about training and skills development. Not only for our permanent staff members but it is just as important when it comes to our Brand Ambassadors. Every one of our 3000 ambassadors on our database have all been though intensive sales and brand training before being able to represent one of our clients as the face of their brand. Our course content is SETA aligned and the product of 20 years’ worth of experience in the industry.